Periods Don’t Stop for Pandemics

About Project Red ( P – Red )

P- Red is a flagship program of The Intelligent Indian (TII) which aims to engage with individuals and communities who are committed towards deconstructing several institutional, structural, interpersonal and social oppressive practices prevailing in the society against Women & Girls. The program is bringing education, awareness and discussion on a single platform to lead the authentic change in the lamentable condition of many menstruating women in India.

Project Red

There are around 355 million menstruating women in India, accounting for nearly 30 per cent of the country’s population. Menstruation continues to be a subject of gender disparity in India.

Myths about menstruation are largely prevalent, forcing many girls to drop out of school early or be ostracised for the duration of their menstrual cycle every month.

Poor menstrual hygiene is the direct result of a lack of education about the subject, social taboos, lack of access to menstrual hygiene products and poor sanitation infrastructure.

Taboos ensure that women are not able to reach their full potential and are forced to withdraw from pursuing their passions and talents.

Our Mission

P – Red is committed towards

  • Breaking the taboo associated with menstruation and ensuring open conversations in society about menstruation and good menstrual hygiene;
  • Ensuring that women and girls are made aware about good menstrual hygiene practices;
  • Providing and designing sustainable sanitary products that can be used by women during their menstruation cycle, and Providing better sanitation infrastructure to women to ensure that they are not forced to face physical and mental hardships while menstruating


P- Red inspires to break the cycle of stereotyping and taboos by targeting not only education and awareness goals but also by working towards increasing access to hygiene products and better sanitation. We promote conversations around period poverty and menstrual hygiene management in classrooms and communities.


We have trained over 500 teachers and schoolgirls on menstruation and ideal hygiene practices therefore providing them with an increased awareness and a better skill set in dealing with menstruation personally as well as in society. Our team has also worked towards providing free sanitary pads to female students from underprivileged backgrounds. We are dedicated towards developing eco-friendly, reusable sanitary pads and a sustainable model for their distribution free of cost.

Reflecting through UN Sustainable Development Goals

Awareness and access to good menstrual hygiene is aligned with several United Nations Sustainable Development Goals (SGDs) such as


P- Red also aims to collaborate with other national and international organisations and institutions for the realisation of these goals. We invite the participation and support of the youth that can help spread the message of awareness as we continue to work towards dismantling these elementary systems of oppression.

Official Partner

Periods Don’t Stop for Pandemics